Out-of-home advertising has proven to be a highly effective medium despite the advent of digital advertising. By utilizing location-based...

A crucial first step in expanding your company will be developing a distinctive brand and market positioning. If your current brand is...

Creating a memorable brand for your product is essential in performance marketing. If your brand's message needs to be crystal clear, you...

Hosting events is one of the most efficient ways to increase brand recognition. These events are an excellent method to engage clients...

The necessity to reimagine brand for the digital era is explored in a new white paper from the global marketing intelligence business...

When an employee's personal brand and the company's brand are a good fit, it boosts morale and loyalty, which in turn increases output....

A survey of the brand-building landscape is a critical stage in developing an effective brand. It is a process of obtaining information...

Brand development is a vital aspect of corporate marketing. It entails generating brand value via market research and social media. Here...

It is crucial to have a plan and objectives in place before launching a rebranding campaign. A brand's vision is an aspirational...

You need to know how your business and marketing efforts performed in the year before you plan to implement a digital marketing strategy....

As per Scott Hirsch, digital outdoor advertising has altered the advertising environment and is more aligned than ever with the...

Scott Hirsch assures that the first thing you should do to market your brand is to start an email list. Email campaigns are the best way...

Scott Hirsch, CEO of Market Direct, believes that with mobile devices accounting for more than 60% of all internet searches, a focus on...

Last month, Google's search engine algorithm received a big modification, according to Scott O. Hirsch. The move, which was first...

As Scott O Hirsch is well aware, few things are more detrimental than distraction while starting a business. Entrepreneurs frequently...