Scott Hirsch, a digital marketing strategist and CEO, offers his thoughts on Google's recently launc

Last month, Google's search engine algorithm received a big modification, according to Scott O. Hirsch. The move, which was first revealed over a year ago, is centered on a factor that the business refers to as Page Experience. A well-known digital marketing expert and entrepreneur takes a deeper look at what's new.

In a lecture delivered from his headquarters in Deerfield Beach, Florida, he said, "Google's freshly announced search algorithm concentrates around what the company has named Page Experience."

Page Experience, according to the expert, takes into account a variety of existing characteristics. Mobile-friendly design and safe, secure browsing are examples of these criteria. "The new approach also gives existing characteristics like obtrusive interstitial guidelines more weight," Hirsch says.

Scott is a thought leader in the field of digital data advertising. Hirsch, who is located in Florida, is well-known for his groundbreaking work in search-based marketing. He's been at the forefront of the online world for for three decades, having founded Lens Express in the early 1990s.

Understanding the ins and outs of Google's recent algorithm upgrade, according to Scott Hirsch, is critical for today's website owners. "Knowing the importance of different metrics is extremely crucial," the digital marketing master argues. These measures, which include page loading speed, interaction, and overall site stability, are highlighted by him.

"Online shops, in particular, may need to make some modifications to their websites to stay on the right side of the recently released Page Experience upgrade," Hirsch explains.

Addressing such modifications as soon as possible, if necessary. "If online operators want to keep their Google search engine rankings, it has to be a priority," says the expert.

Google's Page Experience algorithm upgrade has been in the works for almost a year. However, many website owners don't need to worry about the finer points, and argues that "the new algorithm is mostly focused on usability," as he explains.

Hirsch suggests concentrating on three essential areas. "First and foremost, focus on mobile optimization," advises the expert. Even if a website is already well-optimized in this area, he believes that more efforts could be beneficial. Hirsch, the founder and CEO of Media Direct, suggests, "Look attentively at optimizing page speeds, for example."

Clear signposting is also important, according to the digital marketing specialist. He advises, "Pay special attention to your calls-to-action."

Finally, Scott Hirsch mentions a third and last piece of advise that revolves around existing accessibility standards. "Alt tags are now more crucial than ever," concludes Media Direct CEO Hirsch, "and are only one of several parts of Google's Page Experience upgrade, which is focused completely on accessibility."