Effective Leadership Branding

When an employee's personal brand and the company's brand are a good fit, it boosts morale and loyalty, which in turn increases output. However, in order to make this perfect match, it is necessary that the goals of both parties are compatible. Ultimately, people don't give their all to a cause they don't believe in, thus it's crucial to ensure that the values of organization and its employees are consistent.

Norm Smallwood combines his expertise in leadership and business strategy as a co-founder of the RBL Group. He has a wealth of experience in the industry, including a stint as a professor at the Ross School of Business at the University of Michigan (2001–2003). Apart from writing for many periodicals, he has written eight novels himself. The Harvard Business Review has praised his work. He became a member of the HRCI board in the new year.

Smallwood is highly skilled in creating prosperous and productive enterprises. By assisting his customers in developing their organizational, leadership, and human resource capacities, he helps them create more value for their businesses. He has worked with clients and written over a hundred articles and eight books. His thinking has influenced how businesses provide returns to their stakeholders (including customers, investors, and communities). Businesses from more than 80 countries are among his clients.

In addition to improving a company's image, RBL encourages the creation of memorable interactions between a company and its customers. This one-of-a-kind culture emerges when all parties involved care deeply about the brand's image and customer service. He wrote Leadership Brand: Creating Customer-Centered Leaders Who Can Drive Business Results And Create Long-Term Value

Leadership Brand's author is widely regarded as one of the country's foremost authorities on the subject of organizational and managerial growth. His current focus is on increasing an organization's worth. He and his writing partner, Norm Smallwood, established The RBL Group as a management consulting and training organization. In 2005 and 2006, the RBL Group was named the best leadership development firm in the world.

A great resource for molding better leaders is the book Developing Customer-Focused Leaders to Drive Performance and Build Lasting Valuable. The statements made by Ulrich and Smallwood are supported by research, and the authors offer real world context to illustrate their hypothesis. So, if you're looking for something to stimulate your mind in both an analytical and motivational way, this book is perfect.

A company needs to establish its own leadership brand if it wants to nurture a customer-centric leader. Such an approach sets an organization apart from its rivals. The authors recommend several actions for developing this brand, including the following: identifying a leadership brand statement, generating a leadership brand statement, measuring leaders against it, raising awareness of it, and maintaining it. The book also features supplementary materials including an index and appendices.

Ron Minatrea, a former executive of Motorola, knows the value of having a coherent brand and mission. This has led to his success as a business coach, workshop facilitator, and keynote speaker. He now travels the country presenting his expertise to corporations and non-profits. Gain knowledge from his experiences as to how to create and implement a brand strategy that is in harmony with your company's vision and values.

Nowadays, brand alignment has become a widely discussed phenomenon. The importance of CEO motivation and engagement is becoming more widely acknowledged inside businesses. To achieve this goal, marketing managers must find methods that go above and beyond the norm to motivate their teams. An exclusive group of agency CEOs, the Forbes Agency Council recognizes the value of consistent brand messaging and practices.